MKT 430 (Course) - Grade Details

(with breakdown by instructor)

Course Title: Key Account and Customer Relationship Management

Course Description: Development and ongoing management of mutually profitable relationships with targeted customers. Account segmentation and penetration strategies. Principles and mechanics of customer relationship management , including the use of related technology. Consultative selling approaches to major accounts and complex enterprises, including business analysis and quantifiable substantiation of value proposition.

• Grade Summary (All Instructors)
• Overview (Instructor Breakdown)
• Gilbert Harrell
• Jeffery J Hittler
• Thomas DeWitt

Advertisements