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MKT 430 (Course) - Grade Details

(with breakdown by instructor)

Course Title: Key Account and Customer Relationship Management

Course Description: Development and ongoing management of mutually profitable relationships with targeted customers. Account segmentation and penetration strategies. Principles and mechanics of customer relationship management , including the use of related technology. Consultative selling approaches to major accounts and complex enterprises, including business analysis and quantifiable substantiation of value proposition.


MKT 430 - All Instructors

Average Grade - 3.384
Median Grade - 3.5
408 total students

Latest grades from Spring 2024

MKT 430 - Overview

Instructor Grade Info Latest Grade Data
Gilbert Harrell Average Grade - 4.000
Median Grade - 4.0
Fall 2017
Thomas DeWitt Average Grade - 3.365
Median Grade - 3.5
Spring 2024

Back to Overview for MKT 430

Gilbert Harrell

Average Grade - 4.000
Median Grade - 4.0
12 total students

Latest grades from Fall 2017

See detailed grade info for this instructor

Back to Overview for MKT 430

Thomas DeWitt

Average Grade - 3.365
Median Grade - 3.5
396 total students

Latest grades from Spring 2024

See detailed grade info for this instructor


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