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MKT 430 (Course) - Grade Details
(with breakdown by semester)
Course Title: Key Account and Customer Relationship Management
Course Description: Development and ongoing management of mutually profitable relationships with targeted customers. Account segmentation and penetration strategies. Principles and mechanics of customer relationship management , including the use of related technology. Consultative selling approaches to major accounts and complex enterprises, including business analysis and quantifiable substantiation of value proposition.
MKT 430 - All Semesters
Average Grade - 3.384
Median Grade - 3.5
Latest grades from Spring 2024
MKT 430 - Overview
| Semester | Grade Info | Number of Students | |
|---|---|---|---|
| Fall 2017 | Average Grade - 4.000 Median Grade - 4.0 |
12 | |
| Fall 2019 | Average Grade - 3.536 Median Grade - 3.5 |
14 | |
| Fall 2020 | Average Grade - 3.333 Median Grade - 3.5 |
36 | |
| Fall 2021 | Average Grade - 3.183 Median Grade - 3.5 |
41 | |
| Fall 2022 | Average Grade - 3.302 Median Grade - 3.5 |
44 | |
| Fall 2023 | Average Grade - 3.475 Median Grade - 3.5 |
40 | |
| Spring 2019 | Average Grade - 3.706 Median Grade - 4.0 |
17 | |
| Spring 2020 | Average Grade - 3.431 Median Grade - 4.0 |
29 | |
| Spring 2021 | Average Grade - 3.638 Median Grade - 4.0 |
39 | |
| Spring 2022 | Average Grade - 3.267 Median Grade - 3.5 |
45 | |
| Spring 2023 | Average Grade - 3.488 Median Grade - 3.5 |
46 | |
| Spring 2024 | Average Grade - 3.100 Median Grade - 3.0 |
45 | |