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MKT 430 taught by Jeffery J Hittler (Course & Instructor) - Grade Details
(with breakdown by semester)
Course Title: Key Account and Customer Relationship Management
Course Description: Development and ongoing management of mutually profitable relationships with targeted customers. Account segmentation and penetration strategies. Principles and mechanics of customer relationship management , including the use of related technology. Consultative selling approaches to major accounts and complex enterprises, including business analysis and quantifiable substantiation of value proposition.
Fall 2024
Average Grade - 3.857
Median Grade - 4.0