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Thomas DeWitt (Instructor) - Grade Details

(with breakdown by course)


Thomas DeWitt - All Courses

Average Grade - 3.588
Median Grade - 4.0
1448 total students

Latest grades from Spring 2024

Thomas DeWitt - Overview

Course Number Grade Info Latest Grade Data
MKT 302 Average Grade - 3.518
Median Grade - 3.5
Fall 2019
MKT 817 Average Grade - 3.625
Median Grade - 4.0
Fall 2019
MKT 430 Average Grade - 3.365
Median Grade - 3.5
Spring 2024
MKT 460 Average Grade - 3.497
Median Grade - 3.5
Fall 2022
MKT 878 Average Grade - 3.899
Median Grade - 4.0
Spring 2024
MKT 313 Average Grade - 3.780
Median Grade - 4.0
Spring 2024
MKT 491 Average Grade - 3.444
Median Grade - 3.5
Spring 2021

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MKT 302 - Consumer Behavior

Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.

Average Grade - 3.518
Median Grade - 3.5
109 total students

Latest grades from Fall 2019

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MKT 313 - Consultative Selling

Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.

Average Grade - 3.780
Median Grade - 4.0
514 total students

Latest grades from Spring 2024

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MKT 430 - Key Account and Customer Relationship Management

Development and ongoing management of mutually profitable relationships with targeted customers. Account segmentation and penetration strategies. Principles and mechanics of customer relationship management , including the use of related technology. Consultative selling approaches to major accounts and complex enterprises, including business analysis and quantifiable substantiation of value proposition.

Average Grade - 3.365
Median Grade - 3.5
396 total students

Latest grades from Spring 2024

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MKT 460 - Marketing Strategy (W)

Identification and analysis of managerial marketing issues. Integration of marketing concepts and theories through case analysis. Ethical and international applications.

Average Grade - 3.497
Median Grade - 3.5
298 total students

Latest grades from Fall 2022

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MKT 491 - Special Topics in Marketing

Special topics in marketing management or marketing research of unusual scope or timeliness.

Average Grade - 3.444
Median Grade - 3.5
29 total students

Latest grades from Spring 2021

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MKT 817 - Business Development and Sales Management

Managing the sales operation of the firm. Planning, implementing, and controlling the personal selling function. Analysis of sales territories. Management of recruitment, selection, training, and motivation of sales personnel. Evaluation of sales performance.

Average Grade - 3.625
Median Grade - 4.0
32 total students

Latest grades from Fall 2019

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MKT 878 - The Customer-Centric Organization

Characteristics of and steps necessary in becoming a customer-centric organization, and the roles that vision, mission, values, leadership alignment, and effective customer experience governance play in that process.

Average Grade - 3.899
Median Grade - 4.0
70 total students

Latest grades from Spring 2024

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