Roger J Calantone - Overview

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MKT 300 - Managerial Marketing

Analysis and strategic integration of buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.737
Median Grade - 4.0
19 total students

Latest grades from Summer 2012

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MKT 302 - Consumer Behavior

Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.

Average Grade - 3.714
Median Grade - 4.0
49 total students

Latest grades from Spring 2016

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MKT 310 - International Business

International and cross-cultural study of business decisions, enterprises, markets, and institutions. Globalization of industries and firm competitiveness. International business transactions and entry strategies.

Average Grade - 3.833
Median Grade - 4.0
15 total students

Latest grades from Summer 2016

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MKT 313 - Consultative Selling

Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.

Average Grade - 3.232
Median Grade - 3.5
28 total students

Latest grades from Fall 2016

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MKT 317 - Market Analytics

Descriptive and predictive market analytics. Applications of analytics to real-world business decisions. Assessment and manipulation of large datasets. Application of statistical techniques to convert data into useable information. Communication of findings in a meaningful way.

Average Grade - 3.686
Median Grade - 4.0
221 total students

Latest grades from Summer 2016

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MKT 327 - Introduction to Marketing

Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.496
Median Grade - 3.5
118 total students

Latest grades from Summer 2016

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MKT 410 - Product Innovation and Management

Analytic, decision-making, and planning concepts and tools available to product managers. New product policy and development, organizational issues, and product modification and deletion.

Average Grade - 3.962
Median Grade - 4.0
39 total students

Latest grades from Fall 2015

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MKT 415 - International Marketing

Marketing decisions, strategies, and operations of the firm involved in international business. Researching global market opportunities and formulating market entry strategies. Developing and implementing the international marketing program.

Average Grade - 3.816
Median Grade - 4.0
68 total students

Latest grades from Spring 2016

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MKT 460 - Marketing Strategy (W)

Identification and analysis of managerial marketing issues. Integration of marketing concepts and theories through case analysis. Ethical and international applications.

Average Grade - 3.786
Median Grade - 4.0
105 total students

Latest grades from Summer 2016

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MKT 805 - Marketing Management

Strategic and decision-making aspects of marketing functions. Analysis, coordination, execution of marketing programs. Development of strategies and tactics. Segmentation, marketing mix, market response modeling, and ethics in a global context.

Average Grade - 3.922
Median Grade - 4.0
45 total students

Latest grades from Spring 2012

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MKT 809 - Pricing, Profitability and Marketing Metrics

Design, management, and integration of pricing into the marketing mix and the revenue yield strategies of the firm. Analytic, empirical and simulation approaches to pricing.

Average Grade - 3.764
Median Grade - 4.0
36 total students

Latest grades from Spring 2016

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MKT 829 - Digital Marketing

Fundamentals of online marketplace. Analysis of online consumer behavior and corporate digital marketing strategy, including online advertisement, search engine marketing, and social media strategy. Introduction to web analytic tools, online advertising platforms and social media analysis tools.

Average Grade - 3.636
Median Grade - 3.5
92 total students

Latest grades from Summer 2014

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MKT 861 - Marketing Research Strategy and Analysis

Various topics in marketing research

Average Grade - 3.770
Median Grade - 4.0
183 total students

Latest grades from Fall 2014

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MKT 864 - Data Mining for Marketing

Statistical and computer-based techniques for exploring and understanding very large data arrays in large-scale marketing research projects. Understanding how advanced computer technology, large databases, and statistical methods such as predictive and classification models work together to generate new insights into marketing strategy issues. Emphasis on applications of using statistical analysis software.

Average Grade - 3.780
Median Grade - 4.0
25 total students

Latest grades from Fall 2017

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MKT 865 - Emerging Topics in Business

Perspectives on new and emerging issues of business administration. Topics vary.

Average Grade - 3.769
Median Grade - 4.0
305 total students

Latest grades from Spring 2019

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MKT 890 - Independent Study

Faculty supervised independent study

Average Grade - 3.871
Median Grade - 4.0
70 total students

Latest grades from Fall 2016

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MKT 891 - Special Topics in Marketing

Special topics in marketing.

Average Grade - 3.873
Median Grade - 4.0
55 total students

Latest grades from Spring 2022

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