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MKT 864 taught by Roger J Calantone (Course & Instructor) - Grade Details
(with breakdown by semester)
Course Title: Data Mining for Marketing
Course Description: Statistical and computer-based techniques for exploring and understanding very large data arrays in large-scale marketing research projects. Understanding how advanced computer technology, large databases, and statistical methods such as predictive and classification models work together to generate new insights into marketing strategy issues. Emphasis on applications of using statistical analysis software.
Fall 2017
Average Grade - 3.780
Median Grade - 4.0