Richard Alan Spreng - Overview

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IBUS 310 - International Business

International and cross-cultural study of business decisions, enterprises, markets, and institutions. Globalization of industries and firm competitiveness. International business transactions and entry strategies.

Average Grade - 3.696
Median Grade - 4.0
602 total students

Latest grades from Spring 2024

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MKT 300 - Managerial Marketing

Analysis and strategic integration of buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.885
Median Grade - 4.0
714 total students

Latest grades from Spring 2024

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MKT 302 - Consumer Behavior

Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.

Average Grade - 3.619
Median Grade - 4.0
22 total students

Latest grades from Summer 2018

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MKT 310 - International Business

International and cross-cultural study of business decisions, enterprises, markets, and institutions. Globalization of industries and firm competitiveness. International business transactions and entry strategies.

Average Grade - 3.859
Median Grade - 4.0
256 total students

Latest grades from Summer 2022

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MKT 313 - Consultative Selling

Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.

Average Grade - 3.569
Median Grade - 3.5
52 total students

Latest grades from Summer 2021

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MKT 317 - Market Analytics

Descriptive and predictive market analytics. Applications of analytics to real-world business decisions. Assessment and manipulation of large datasets. Application of statistical techniques to convert data into useable information. Communication of findings in a meaningful way.

Average Grade - 3.754
Median Grade - 4.0
90 total students

Latest grades from Summer 2021

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MKT 319 - Customer and Market Insights

Research methods designed to obtain information for marketing decisions. Research design, data collection, and interpretation of information to aid in making managerial decisions.

Average Grade - 3.417
Median Grade - 3.5
2549 total students

Latest grades from Fall 2023

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MKT 327 - Introduction to Marketing

Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.366
Median Grade - 3.5
681 total students

Latest grades from Spring 2024

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MKT 460 - Marketing Strategy (W)

Identification and analysis of managerial marketing issues. Integration of marketing concepts and theories through case analysis. Ethical and international applications.

Average Grade - 4.000
Median Grade - 4.0
16 total students

Latest grades from Summer 2020

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MKT 491 - Special Topics in Marketing

Special topics in marketing management or marketing research of unusual scope or timeliness.

Average Grade - 3.822
Median Grade - 4.0
92 total students

Latest grades from Spring 2024

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MKT 806 - Marketing Research for Decision Making

Collection and analysis of marketing research data for marketing decision making. Focuses on marketing research methods for data collection and introductory data analysis.

Average Grade - 3.889
Median Grade - 4.0
36 total students

Latest grades from Summer 2015

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MKT 807 - Consumer Insights

Traditional and emerging research tools that organizations use to capture the voice of the customer. Application of behavioral science research in developing deep understanding of customers that can be used in developing marketing strategies, including segmentation, positioning, branding, advertising, customer satisfaction and loyalty.

Average Grade - 3.841
Median Grade - 4.0
618 total students

Latest grades from Spring 2022

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MKT 817 - Business Development and Sales Management

Managing the sales operation of the firm. Planning, implementing, and controlling the personal selling function. Analysis of sales territories. Management of recruitment, selection, training, and motivation of sales personnel. Evaluation of sales performance.

Average Grade - 3.767
Median Grade - 4.0
43 total students

Latest grades from Fall 2015

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MKT 856 - Consulting Practicum in Marketing

Classroom and field experience on business consulting; defining scope of work, engagement management, and preparing deliverables.

Average Grade - 3.750
Median Grade - 4.0
63 total students

Latest grades from Spring 2015

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MKT 861 - Marketing Research Strategy and Analysis

Various topics in marketing research

Average Grade - 3.908
Median Grade - 4.0
520 total students

Latest grades from Summer 2021

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MKT 890 - Independent Study

Faculty supervised independent study

Average Grade - 3.923
Median Grade - 4.0
83 total students

Latest grades from Fall 2020

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MKT 891 - Special Topics in Marketing

Special topics in marketing.

Average Grade - 3.781
Median Grade - 4.0
292 total students

Latest grades from Summer 2022

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