Raymond Reza Pirouz - Overview

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HCM 813 - Healthcare Services Marketing

The principles and processes of marketing and its role in effectively managing healthcare services for improvement and policy making.

Average Grade - 3.986
Median Grade - 4.0
215 total students

Latest grades from Summer 2024

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MKT 300 - Managerial Marketing

Analysis and strategic integration of buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.928
Median Grade - 4.0
1958 total students

Latest grades from Fall 2023

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MKT 313 - Consultative Selling

Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.

Average Grade - 3.829
Median Grade - 4.0
1556 total students

Latest grades from Spring 2024

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MKT 355 - Entrepreneurial Marketing

Process of planning, starting, and positioning new businesses which link directly to customer requirements. Understanding unmet market opportunity due to competitive gaps or customer needs (realized or not) for both consumer and industrial products and services.

Average Grade - 3.919
Median Grade - 4.0
136 total students

Latest grades from Spring 2024

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MKT 410 - Product Innovation and Management

Analytic, decision-making, and planning concepts and tools available to product managers. New product policy and development, organizational issues, and product modification and deletion.

Average Grade - 3.885
Median Grade - 4.0
48 total students

Latest grades from Fall 2021

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MKT 490 - Independent Study

Supervised program of research-based independent study.

Average Grade - 4.000
Median Grade - 4.0
11 total students

Latest grades from Spring 2023

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MKT 809 - Pricing, Profitability and Marketing Metrics

Design, management, and integration of pricing into the marketing mix and the revenue yield strategies of the firm. Analytic, empirical and simulation approaches to pricing.

Average Grade - 3.910
Median Grade - 4.0
140 total students

Latest grades from Spring 2024

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MKT 810 - Open Innovation Management

Development of new products ideas for service firms and physical good manufacturers using voice of the customer approaches, leveraging ideas from channel partners, and from frontline employees. Fuzzy front end of the innovation process.

Average Grade - 3.925
Median Grade - 4.0
106 total students

Latest grades from Fall 2023

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MKT 817 - Business Development and Sales Management

Managing the sales operation of the firm. Planning, implementing, and controlling the personal selling function. Analysis of sales territories. Management of recruitment, selection, training, and motivation of sales personnel. Evaluation of sales performance.

Average Grade - 3.953
Median Grade - 4.0
95 total students

Latest grades from Fall 2023

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MKT 820 - New Product Development and Portfolio Management

New product development processes for service firms and physical good manufacturers. Execution of the product development stages and gates with a focus on concept testing, assessing project risks, and business case development.

Average Grade - 3.952
Median Grade - 4.0
126 total students

Latest grades from Fall 2023

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MKT 865 - Emerging Topics in Business

Perspectives on new and emerging issues of business administration. Topics vary.

Average Grade - 3.980
Median Grade - 4.0
50 total students

Latest grades from Spring 2023

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PIM 862 - Customer and Competitor Analysis

Assessment of consumer and organizational buying behavior processes and competitive environments. Competitive strategies and customers' needs, wants, motivations, and behaviors throughout the value-added chain. Application of course concepts to work environment.

Average Grade - 3.595
Median Grade - 3.5
111 total students

Latest grades from Spring 2024

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PIM 863 - Marketing Systems

Marketing decision making within global, customer, economic, ecological, and competitive environments. Gathering and analyzing marketing information. Developing strategies to guide the organization and operational market plans. Application of course concepts to work environment.

Average Grade - 3.568
Median Grade - 3.5
111 total students

Latest grades from Spring 2024

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