Jeffrey I Richards (Instructor) - Grade Details
(with breakdown by course)
Jeffrey I Richards - All Courses
Average Grade - 3.229
Median Grade - 3.5
Latest grades from Spring 2024
Jeffrey I Richards - Overview
| Course Number | Grade Info | Number of Students | Latest Grade Data | Breakdown | ||
|---|---|---|---|---|---|---|
| ADV 420 | Average Grade - 3.493 Median Grade - 3.5 |
793 | Summer 2017 | |||
| ADV 892 | Average Grade - 3.840 Median Grade - 4.0 |
94 | Fall 2015 | |||
| ADV 225 | Average Grade - 3.268 Median Grade - 3.5 |
1379 | Fall 2016 | |||
| ADV 260 | Average Grade - 3.550 Median Grade - 4.0 |
1022 | Fall 2016 | |||
| ADV 330 | Average Grade - 3.230 Median Grade - 3.5 |
730 | Summer 2017 | |||
| ADV 430 | Average Grade - 3.250 Median Grade - 3.5 |
547 | Summer 2017 | |||
| ADV 475 | Average Grade - 2.712 Median Grade - 3.0 |
3211 | Spring 2024 | |||
| ADV 900 | Average Grade - 3.808 Median Grade - 4.0 |
13 | Fall 2012 | |||
| ADV 205 | Average Grade - 3.007 Median Grade - 3.0 |
1624 | Fall 2016 | |||
| ADV 322 | Average Grade - 3.071 Median Grade - 3.5 |
134 | Fall 2015 | |||
| ADV 325 | Average Grade - 3.933 Median Grade - 4.0 |
247 | Fall 2015 | |||
| ADV 350 | Average Grade - 3.124 Median Grade - 3.5 |
1182 | Spring 2017 | |||
| ADV 352 | Average Grade - 3.670 Median Grade - 4.0 |
393 | Fall 2015 | |||
| ADV 386 | Average Grade - 4.000 Median Grade - 4.0 |
11 | Fall 2013 | |||
| ADV 422 | Average Grade - 3.691 Median Grade - 4.0 |
35 | Fall 2015 | |||
| ADV 425 | Average Grade - 3.623 Median Grade - 4.0 |
288 | Fall 2015 | |||
| ADV 486 | Average Grade - 3.710 Median Grade - 4.0 |
1352 | Fall 2022 | |||
| ADV 823 | Average Grade - 2.707 Median Grade - 3.5 |
29 | Fall 2013 | |||
| ADV 432 | Average Grade - 3.841 Median Grade - 4.0 |
69 | Fall 2015 | |||
| ADV 436 | Average Grade - 3.259 Median Grade - 3.5 |
216 | Spring 2015 | |||
| ADV 850 | Average Grade - 3.841 Median Grade - 4.0 |
42 | Fall 2015 | |||
| ADV 354 | Average Grade - 3.342 Median Grade - 4.0 |
38 | Fall 2015 | |||
| ADV 431 | Average Grade - 3.257 Median Grade - 3.5 |
72 | Summer 2017 | |||
| ADV 433 | Average Grade - 4.000 Median Grade - 4.0 |
14 | Fall 2015 | |||
| ADV 456 | Average Grade - 3.446 Median Grade - 4.0 |
92 | Fall 2016 | |||
| ADV 492 | Average Grade - 3.554 Median Grade - 4.0 |
440 | Spring 2020 | |||
| COM 803 | Average Grade - 3.324 Median Grade - 3.5 |
17 | Fall 2015 | |||
| ADV 413 | Non-numeric grade system used. Grade Count: 208 |
208 | Fall 2018 | |||
| ADV 375 | Average Grade - 3.255 Median Grade - 3.5 |
969 | Spring 2024 | |||
| ADV 334 | Average Grade - 3.930 Median Grade - 4.0 |
64 | Summer 2014 | |||
| ADV 490 | Average Grade - 3.810 Median Grade - 4.0 |
29 | Summer 2014 | |||
| CAS 492 | Average Grade - 4.000 Median Grade - 4.0 |
30 | Summer 2014 | |||
| CAS 208 | Average Grade - 2.700 Median Grade - 3.5 |
15 | Summer 2016 | |||
| ADV 342 | Average Grade - 3.287 Median Grade - 3.5 |
54 | Summer 2017 | |||
Back to Overview for Jeffrey I Richards
ADV 205 - Principles of Advertising
Principles and practices of advertising in relation to economies, societies, and mass communication.
Average Grade - 3.007
Median Grade - 3.0
Latest grades from Fall 2016
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ADV 225 - Basic Skills for Advertising Careers
Theory and practice of preparing written business communications for advertising and utilizing typical software applications.
Average Grade - 3.268
Median Grade - 3.5
Latest grades from Fall 2016
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ADV 260 - Principles of Public Relations
Role and function of public relations in society. History of the field. Roles of practitioners and understanding the unique professional areas within the field of public relations.
Average Grade - 3.550
Median Grade - 4.0
Latest grades from Fall 2016
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ADV 322 - 360-degree Copywriting
Writing across multiple channels. Focus on traditional media including television, print, out-of home, and radio. Focus on non-traditional media including digital and social media.
Average Grade - 3.071
Median Grade - 3.5
Latest grades from Fall 2015
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ADV 325 - Public Relations Techniques and Ethics
Production of written messages to achieve strategic organizational communication objectives. Development of the student's public relations portfolio. Public relations as a strategic management function.
Average Grade - 3.933
Median Grade - 4.0
Latest grades from Fall 2015
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ADV 330 - Advertising Management Strategy
Advertising problems from the perspective of managers responsible for solving problems. Identify problems, develop alternative solutions, implement effective strategies, and evaluate proposed solutions.
Average Grade - 3.230
Median Grade - 3.5
Latest grades from Summer 2017
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ADV 334 - International Advertising
Advertising decisions and consumer behavior. Political systems, literacy rates, new technologies, consumer behavior, and culture. Decision making, strategy, media selection, creative execution and campaign evaluation.
Average Grade - 3.930
Median Grade - 4.0
Latest grades from Summer 2014
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ADV 342 - Account Planning and Research
Principles of account planning. Strategic thinking, use of focus groups, and other qualitative and quantitative methods. Applied media research methods, practices, techniques and ethics in media settings.
Average Grade - 3.287
Median Grade - 3.5
Latest grades from Summer 2017
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ADV 350 - Advertising Media Planning and Strategy
Introduction to advertising media planning. Characteristics of media, media terminology and calculations. Use of syndicated media research and development of media plans.
Average Grade - 3.124
Median Grade - 3.5
Latest grades from Spring 2017
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ADV 352 - Media Sales
Process of media sales, operation of sales and marketing departments, analyzing local media, and customized advertising using cross-selling.
Average Grade - 3.670
Median Grade - 4.0
Latest grades from Fall 2015
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ADV 354 - Interactive Advertising Design
Build interactive websites that are adaptable to any screen size. Apply concepts like information architecture, the grid system, an web design principles when developing websites.
Average Grade - 3.342
Median Grade - 4.0
Latest grades from Fall 2015
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ADV 375 - Consumer Behavior
Theories of consumer behavior and their applications to promotions disciplines. Using theories to solve problems and make managerial decisions faced by practitioners in advertising agencies, suppliers, and client side marketing functions.
Average Grade - 3.255
Median Grade - 3.5
Latest grades from Spring 2024
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ADV 386 - Campaign Competition
Research, analyze, develop, and execute an integrated marketing and advertising campaign for selected client. Written recommendations and presentations for competition.
Average Grade - 4.000
Median Grade - 4.0
Latest grades from Fall 2013
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ADV 413 - Issues in Contemporary Advertising
Current issues in advertising and related disciplines.
Latest grades from Fall 2018
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ADV 420 - New Media Driver's License
Digital communication for advertising and public relations. Using new media, including social media, to effectively market a business or individual to a target audience.
Average Grade - 3.493
Median Grade - 3.5
Latest grades from Summer 2017
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ADV 422 - Advanced Copywriting: Creating Experiences
Continued development of aesthetic and technical copywriting skills to develop ads and multi-media campaigns that solve advertising problems; emphasis on creating relevant audience experiences and self-critiquing.
Average Grade - 3.691
Median Grade - 4.0
Latest grades from Fall 2015
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ADV 425 - Public Relations Strategy
Classic and current public relations cases. Strategies to communicate in business contexts. Exposure to specific business problems and their solutions.
Average Grade - 3.623
Median Grade - 4.0
Latest grades from Fall 2015
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ADV 430 - Social Marketing: Strategy and Practice
Use of marketing concepts and tools from sociology, psychology, commercial marketing, and public opinion research to promote individuals' pro-social and health behaviors. Application of strategies that improve quality of life and result in behavioral and societal changes in positive ways.
Average Grade - 3.250
Median Grade - 3.5
Latest grades from Summer 2017
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ADV 431 - Monitoring and Measuring Social Media of Brands
Social media monitoring and analysis for businesses and brands including advanced keyword building and search techniques. Discovering business insights through social media listening and applying insights through a social media response plan.
Average Grade - 3.257
Median Grade - 3.5
Latest grades from Summer 2017
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ADV 432 - Digital Media Planning and Buying
Media planning and buying for web-based business applications. Budget-building, media mix recommendations, performance analysis, and support for business decisions.
Average Grade - 3.841
Median Grade - 4.0
Latest grades from Fall 2015
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ADV 433 - Internet Video Promotion Strategy
Promotional video production focusing on brands or companies. Use of metrics and analytical tools to determine impact of promotional video. Video distribution strategies.
Average Grade - 4.000
Median Grade - 4.0
Latest grades from Fall 2015
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ADV 436 - Promotions and Sponsorships
Corporate communication activities used to elicit consumer response to a product and service mix. Non-traditional advertising strategies, cross-promotion strategies, and strategies for non-profit organizations.
Average Grade - 3.259
Median Grade - 3.5
Latest grades from Spring 2015
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ADV 456 - Interactive Advertising Strategy
Theory and practice of interactive advertising, e-commerce, Internet advertising, online sales promotion, online public relations, virtual communities, and Internet research. Role of strategy in implementing interactive solutions.
Average Grade - 3.446
Median Grade - 4.0
Latest grades from Fall 2016
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ADV 475 - Advertising and Society
Impact of advertising on society, culture and economy. Representation of minorities, women, and the elderly in advertising; free speech, advertising law, and regulatory organizations; ethical decision making strategies; and advertising's economic role in information, competition, price, and product choice.
Average Grade - 2.712
Median Grade - 3.0
Latest grades from Spring 2024
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ADV 486 - Integrated Campaigns (W)
Development of integrated marketing and advertising campaigns for clients. Creative, media and marketing communication elements.
Average Grade - 3.710
Median Grade - 4.0
Latest grades from Fall 2022
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ADV 490 - Independent Study
Supervised individual study in an area of advertising or public relations.
Average Grade - 3.810
Median Grade - 4.0
Latest grades from Summer 2014
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ADV 492 - Special Topics in Advertising
Varied topics pertaining to the study of advertising and public relations processes.
Average Grade - 3.554
Median Grade - 4.0
Latest grades from Spring 2020
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ADV 823 - Consumer Behavior Theories
Concepts and theories from behavioral sciences applied to consumer decision making. Application of theories to develop consumer behavior research studies, advertising and public relations programs. Interpersonal and mass communication applied to consumer decision making.
Average Grade - 2.707
Median Grade - 3.5
Latest grades from Fall 2013
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ADV 850 - Public Relations Management
Managing public relations campaigns and programs, including research, planning, implementation, and evaluation. Using theory and practice to design strategic public relations programs for clients or sponsoring organizations
Average Grade - 3.841
Median Grade - 4.0
Latest grades from Fall 2015
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ADV 892 - Special Topics
Emerging topics in advertising and public relations.
Average Grade - 3.840
Median Grade - 4.0
Latest grades from Fall 2015
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ADV 900 - Theory Building in Media and Information Studies
Concepts and issues relating explanation, scientific inquiry, theory building and applications to interdisciplinary studies in media and information.
Average Grade - 3.808
Median Grade - 4.0
Latest grades from Fall 2012
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CAS 208 - Interactivity in Media Settings
User interface and programming techniques for interactive design.
Average Grade - 2.700
Median Grade - 3.5
Latest grades from Summer 2016
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CAS 492 - Special Topics
Varied topics pertaining to the study of communication processes.
Average Grade - 4.000
Median Grade - 4.0
Latest grades from Summer 2014
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COM 803 - Introduction to Quantitative Research Methods
Introduction to quantitative social science research methods and applied analyses for understanding research reports and developing graduate level research projects.
Average Grade - 3.324
Median Grade - 3.5
Latest grades from Fall 2015
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