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ADV 823 taught by Jeffrey I Richards (Course & Instructor) - Grade Details
(with breakdown by semester)
Course Title: Consumer Behavior Theories
Course Description: Concepts and theories from behavioral sciences applied to consumer decision making. Application of theories to develop consumer behavior research studies, advertising and public relations programs. Interpersonal and mass communication applied to consumer decision making.
Fall 2013
Average Grade - 2.707
Median Grade - 3.5