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ADV 342 taught by Jeffrey I Richards (Course & Instructor) - Grade Details

(with breakdown by semester)

Course Title: Account Planning and Research

Course Description: Principles of account planning. Strategic thinking, use of focus groups, and other qualitative and quantitative methods. Applied media research methods, practices, techniques and ethics in media settings.


Summer 2017

Average Grade - 3.287
Median Grade - 3.5
54 total students


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