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MKT 313 taught by Keith Edmund Ferguson (Course & Instructor) - Grade Details

(with breakdown by semester)

Course Title: Consultative Selling

Course Description: Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.


Spring 2018

Average Grade - 3.725
Median Grade - 4.0
118 total students


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