Keith Edmund Ferguson (Instructor) - Grade Details
(with breakdown by course)
Keith Edmund Ferguson - All Courses
Average Grade - 3.521
Median Grade - 4.0
Latest grades from Summer 2024
Keith Edmund Ferguson - Overview
| Course Number | Grade Info | Number of Students | Latest Grade Data | Breakdown | ||
|---|---|---|---|---|---|---|
| MKT 302 | Average Grade - 3.883 Median Grade - 4.0 |
214 | Fall 2017 | |||
| MKT 351 | Average Grade - 3.584 Median Grade - 4.0 |
275 | Spring 2018 | |||
| MKT 410 | Average Grade - 3.881 Median Grade - 4.0 |
198 | Spring 2018 | |||
| MKT 327 | Average Grade - 3.181 Median Grade - 3.5 |
1424 | Spring 2019 | |||
| MKT 880 | Average Grade - 3.823 Median Grade - 4.0 |
129 | Spring 2024 | |||
| MGT 843 | Average Grade - 3.938 Median Grade - 4.0 |
98 | Summer 2024 | |||
| MKT 300 | Average Grade - 3.745 Median Grade - 4.0 |
823 | Spring 2018 | |||
| MKT 313 | Average Grade - 3.725 Median Grade - 4.0 |
118 | Spring 2018 | |||
| MKT 460 | Average Grade - 3.685 Median Grade - 4.0 |
178 | Spring 2023 | |||
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MGT 843 - Innovation and Entrepreneurship
Managing innovation and launching a new business.
Average Grade - 3.938
Median Grade - 4.0
Latest grades from Summer 2024
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MKT 300 - Managerial Marketing
Analysis and strategic integration of buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Average Grade - 3.745
Median Grade - 4.0
Latest grades from Spring 2018
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MKT 302 - Consumer Behavior
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Average Grade - 3.883
Median Grade - 4.0
Latest grades from Fall 2017
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MKT 313 - Consultative Selling
Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.
Average Grade - 3.725
Median Grade - 4.0
Latest grades from Spring 2018
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MKT 327 - Introduction to Marketing
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Average Grade - 3.181
Median Grade - 3.5
Latest grades from Spring 2019
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MKT 351 - Retail Management
Domestic and international retailing structure, environment, and development. Managerial strategy. Locational, purchasing, organizational, personnel and promotional techniques. Retail budgeting and control. Social and ethical considerations.
Average Grade - 3.584
Median Grade - 4.0
Latest grades from Spring 2018
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MKT 410 - Product Innovation and Management
Analytic, decision-making, and planning concepts and tools available to product managers. New product policy and development, organizational issues, and product modification and deletion.
Average Grade - 3.881
Median Grade - 4.0
Latest grades from Spring 2018
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MKT 460 - Marketing Strategy (W)
Identification and analysis of managerial marketing issues. Integration of marketing concepts and theories through case analysis. Ethical and international applications.
Average Grade - 3.685
Median Grade - 4.0
Latest grades from Spring 2023
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MKT 880 - Consumer Decision Making and Behavior
Concepts, theories, and principles from the various behavioral sciences to understand factors influencing the acquisition, consumption, and evaluation of customer experiences and relationships with experience providing organizations.
Average Grade - 3.823
Median Grade - 4.0
Latest grades from Spring 2024
See detailed grade info for this course