Suman Basuroy - Overview

Back to Overview for Suman Basuroy

IBUS 211 - Business and Culture Seminar

International speaker series providing an overview of the business and cultural environment in a particular world region.

Average Grade - 3.602
Median Grade - 4.0
49 total students

Latest grades from Fall 2022

See detailed grade info for this course

Back to Overview for Suman Basuroy

IBUS 310 - International Business

International and cross-cultural study of business decisions, enterprises, markets, and institutions. Globalization of industries and firm competitiveness. International business transactions and entry strategies.

Average Grade - 3.636
Median Grade - 4.0
675 total students

Latest grades from Summer 2024

See detailed grade info for this course

Back to Overview for Suman Basuroy

MKT 250 - Business Communication: Oral and Written Skills

Communication skills including use of digital media, delivery mechanics, persuasive speaking, and preparation of executive briefs, memos, email messages.

Average Grade - 4.000
Median Grade - 4.0
11 total students

Latest grades from Summer 2023

See detailed grade info for this course

Back to Overview for Suman Basuroy

MKT 300 - Managerial Marketing

Analysis and strategic integration of buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.912
Median Grade - 4.0
91 total students

Latest grades from Summer 2024

See detailed grade info for this course

Back to Overview for Suman Basuroy

MKT 302 - Consumer Behavior

Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.

Average Grade - 3.458
Median Grade - 4.0
12 total students

Latest grades from Summer 2022

See detailed grade info for this course

Back to Overview for Suman Basuroy

MKT 310 - International Business

International and cross-cultural study of business decisions, enterprises, markets, and institutions. Globalization of industries and firm competitiveness. International business transactions and entry strategies.

Average Grade - 3.831
Median Grade - 4.0
71 total students

Latest grades from Summer 2022

See detailed grade info for this course

Back to Overview for Suman Basuroy

MKT 313 - Consultative Selling

Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.

Average Grade - 3.514
Median Grade - 4.0
35 total students

Latest grades from Summer 2024

See detailed grade info for this course

Back to Overview for Suman Basuroy

MKT 317 - Market Analytics

Descriptive and predictive market analytics. Applications of analytics to real-world business decisions. Assessment and manipulation of large datasets. Application of statistical techniques to convert data into useable information. Communication of findings in a meaningful way.

Average Grade - 3.155
Median Grade - 3.5
171 total students

Latest grades from Summer 2024

See detailed grade info for this course

Back to Overview for Suman Basuroy

MKT 327 - Introduction to Marketing

Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.728
Median Grade - 4.0
285 total students

Latest grades from Summer 2024

See detailed grade info for this course

Back to Overview for Suman Basuroy

MKT 460 - Marketing Strategy (W)

Identification and analysis of managerial marketing issues. Integration of marketing concepts and theories through case analysis. Ethical and international applications.

Average Grade - 3.879
Median Grade - 4.0
33 total students

Latest grades from Summer 2024

See detailed grade info for this course