Saleem E Alhabash - Overview

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ADV 342 - Account Planning and Research

Principles of account planning. Strategic thinking, use of focus groups, and other qualitative and quantitative methods. Applied media research methods, practices, techniques and ethics in media settings.

Average Grade - 3.467
Median Grade - 3.5
48 total students

Latest grades from Summer 2020

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ADV 375 - Consumer Behavior

Theories of consumer behavior and their applications to promotions disciplines. Using theories to solve problems and make managerial decisions faced by practitioners in advertising agencies, suppliers, and client side marketing functions.

Average Grade - 3.223
Median Grade - 3.5
1951 total students

Latest grades from Spring 2024

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ADV 413 - Issues in Contemporary Advertising

Current issues in advertising and related disciplines.

470 total students

Latest grades from Summer 2018

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ADV 486 - Integrated Campaigns (W)

Development of integrated marketing and advertising campaigns for clients. Creative, media and marketing communication elements.

Average Grade - 3.725
Median Grade - 4.0
149 total students

Latest grades from Spring 2013

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ADV 492 - Special Topics in Advertising

Varied topics pertaining to the study of advertising and public relations processes.

Average Grade - 3.457
Median Grade - 4.0
47 total students

Latest grades from Summer 2022

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ADV 835 - Multimedia Content Creation for Advertising and Public Relations

Creating strategy-driven, multimedia content for advertising and public relations campaigns. Emphasis on campaign objectives, brand positioning, message strategy, and creative execution.

Average Grade - 3.959
Median Grade - 4.0
38 total students

Latest grades from Spring 2022

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ADV 850 - Public Relations Management

Managing public relations campaigns and programs, including research, planning, implementation, and evaluation. Using theory and practice to design strategic public relations programs for clients or sponsoring organizations

Average Grade - 3.590
Median Grade - 4.0
50 total students

Latest grades from Fall 2011

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ADV 975 - Introductory Methods

A survey of qualitative and quantitative research design including validity and reliability, hypothesis formation, sampling, ethics, survey, experimental, ethnographic, observational and mixed methods.

Average Grade - 3.909
Median Grade - 4.0
11 total students

Latest grades from Fall 2018

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CAS 827 - Digital Media Strategies

Current issues and trends in digital multimedia technologies and applications, media planning, promotional media mix plans.

Average Grade - 3.914
Median Grade - 4.0
153 total students

Latest grades from Fall 2023

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CAS 829 - Evaluation Techniques for Working Professionals

Basic communication evaluation methods, including the process of evaluation, basics of quantitative and qualitative research methods, understanding elementary data analysis, sampling/recruiting and reporting and disseminating results.

Average Grade - 3.607
Median Grade - 4.0
62 total students

Latest grades from Spring 2024

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CAS 840 - Audience Analytics

Concepts of digital analytics and use of live data to generate consumer insights for website or mobile applications, such as user profiles, traffic sources, navigation patterns, conversion ratios and path to purchase. Interpretation of analytics and application in strategic plans.

Average Grade - 3.810
Median Grade - 4.0
21 total students

Latest grades from Fall 2018

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CAS 892 - Special Topics

Varied topics pertaining to advanced study of communication processes.

Average Grade - 3.984
Median Grade - 4.0
65 total students

Latest grades from Summer 2024

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COM 803 - Introduction to Quantitative Research Methods

Introduction to quantitative social science research methods and applied analyses for understanding research reports and developing graduate level research projects.

Average Grade - 3.424
Median Grade - 3.5
187 total students

Latest grades from Fall 2018

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MI 301 - Bringing Media to Market

Process of bringing media to market across multiple delivery platforms including broadcast, cable, satellite, Internet and mobile devices. Organization of creative industries, distribution methods, pricing and business models. Creation and repurposing of content. Practical and theoretical models of the behavior of media and information consumers.

Average Grade - 2.939
Median Grade - 3.0
164 total students

Latest grades from Spring 2016

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MI 401 - Topics in Information Science (W)

Cultural, technological, and design evolution of information. Conventional and emerging theories of information processes and effects. Critical examination of empirical research concerning social impacts of media, information technologies, and the internet.

Average Grade - 2.948
Median Grade - 3.0
29 total students

Latest grades from Fall 2015

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TC 301 - Bringing Media to Market

Process of bringing media to market across multiple delivery platforms including broadcast, cable, satellite, internet and mobile devices. Industry structure of creative and distribution methods, pricing and repurposing of content. Practical and theoretical models of the behavior of media consumers.

Average Grade - 2.893
Median Grade - 3.0
840 total students

Latest grades from Summer 2015

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TC 401 - Topics in Media Impacts on Society

Cultural, technological, and design evolution of media. Current and historical genres, content, audience, and industries for media. Conventional and emerging theories of media processes and effects. Critical examination of empirical research concerning social impacts of media.

Average Grade - 3.228
Median Grade - 3.5
353 total students

Latest grades from Fall 2014

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TC 891 - Special Topics in Telecommunication

Contemporary issues. Topics vary.

Average Grade - 3.909
Median Grade - 4.0
11 total students

Latest grades from Fall 2012

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