R Dale Wilson - Overview

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MKT 300 - Managerial Marketing

Analysis and strategic integration of buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.650
Median Grade - 4.0
60 total students

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MKT 302 - Consumer Behavior

Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.

Average Grade - 3.598
Median Grade - 3.5
306 total students

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MKT 310 - International Business

International and cross-cultural study of business decisions, enterprises, markets, and institutions. Globalization of industries and firm competitiveness. International business transactions and entry strategies.

Average Grade - 3.833
Median Grade - 4.0
18 total students

Latest grades from Summer 2013

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MKT 317 - Market Analytics

Descriptive and predictive market analytics. Applications of analytics to real-world business decisions. Assessment and manipulation of large datasets. Application of statistical techniques to convert data into useable information. Communication of findings in a meaningful way.

Average Grade - 3.664
Median Grade - 4.0
336 total students

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MKT 327 - Introduction to Marketing

Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.477
Median Grade - 3.5
260 total students

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MKT 383 - Sales Management

Planning, implementing, and controlling the firm's personal selling function. Analysis of sales territories. Management of recruitment, selection, training, and motivation of sales personnel. Evaluation of sales performance. Diversity and ethical issues.

Average Grade - 3.675
Median Grade - 4.0
77 total students

Latest grades from Spring 2014

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MKT 410 - Product Innovation and Management

Analytic, decision-making, and planning concepts and tools available to product managers. New product policy and development, organizational issues, and product modification and deletion.

Average Grade - 3.714
Median Grade - 4.0
70 total students

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MKT 415 - International Marketing

Marketing decisions, strategies, and operations of the firm involved in international business. Researching global market opportunities and formulating market entry strategies. Developing and implementing the international marketing program.

Average Grade - 3.739
Median Grade - 4.0
67 total students

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MKT 460 - Marketing Strategy (W)

Identification and analysis of managerial marketing issues. Integration of marketing concepts and theories through case analysis. Ethical and international applications.

Average Grade - 3.565
Median Grade - 3.5
162 total students

Latest grades from Spring 2013

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MKT 806 - Marketing Research for Decision Making

Collection and analysis of marketing research data for marketing decision making. Focuses on marketing research methods for data collection and introductory data analysis.

Average Grade - 3.849
Median Grade - 4.0
889 total students

Latest grades from Spring 2024

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MKT 812 - Integrated Marketing Communication

Concepts, frameworks, and leading-edge practices of integrated marketing communications (IMC), including traditional and digital media. Selection of appropriate media for the target audience and developing effective marketing communication campaigns that enhance the value of the brand.

Average Grade - 3.981
Median Grade - 4.0
27 total students

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MKT 816 - Marketing Analysis

Analysis of marketing data from a variety of sources for decision making. Use of statistical software to analyze marketing data. Scanner data, data mining, and web site metrics and analytics.

Average Grade - 3.750
Median Grade - 4.0
248 total students

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MKT 819 - Predictive Analytics

Advanced quantitative methods for marketing research. Focuses on marketing research for understanding and predicting sales and related marketing variables. Includes multiple regression, logistic regression, time series, and neural network modeling. Emphasis on applications of these techniques using statistical analysis software.

Average Grade - 3.931
Median Grade - 4.0
696 total students

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MKT 823 - Applications in Predictive Analytics

Advanced quantitative methods for marketing research. Focuses on marketing research methods for enhancing predictive models in marketing research. Includes multivariate statistical methods such as factor analysis, cluster analysis, multidimensional scaling, conjoint analysis, and other approaches. Emphasis on applications of these techniques using statistical analysis software.

Average Grade - 3.972
Median Grade - 4.0
109 total students

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MKT 862 - Global Marketing

Marketing strategies for global market expansion, global marketing planning and marketing program execution.

Average Grade - 3.714
Median Grade - 3.5
14 total students

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MKT 890 - Independent Study

Faculty supervised independent study

Average Grade - 3.851
Median Grade - 4.0
175 total students

Latest grades from Fall 2014

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PIM 862 - Customer and Competitor Analysis

Assessment of consumer and organizational buying behavior processes and competitive environments. Competitive strategies and customers' needs, wants, motivations, and behaviors throughout the value-added chain. Application of course concepts to work environment.

Average Grade - 3.663
Median Grade - 3.5
144 total students

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PIM 863 - Marketing Systems

Marketing decision making within global, customer, economic, ecological, and competitive environments. Gathering and analyzing marketing information. Developing strategies to guide the organization and operational market plans. Application of course concepts to work environment.

Average Grade - 3.632
Median Grade - 3.5
144 total students

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PIM 871 - Innovation of Products and Services

Analytic, decision-making, and planning concepts and tools for development of new innovative products and services. Strategic management of technological innovation within changing market environments.

Average Grade - 3.684
Median Grade - 4.0
79 total students

Latest grades from Spring 2014

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