Michael Mickunas (Instructor) - Grade Details
(with breakdown by course)
Michael Mickunas - All Courses
Average Grade - 3.857
Median Grade - 4.0
Latest grades from Summer 2024
Michael Mickunas - Overview
| Course Number | Grade Info | Number of Students | Latest Grade Data | Breakdown | ||
|---|---|---|---|---|---|---|
| MKT 861 | Average Grade - 3.885 Median Grade - 4.0 |
746 | Fall 2023 | |||
| MKT 877 | Average Grade - 3.965 Median Grade - 4.0 |
232 | Summer 2024 | |||
| MKT 807 | Average Grade - 3.964 Median Grade - 4.0 |
14 | Fall 2022 | |||
| MKT 891 | Average Grade - 3.900 Median Grade - 4.0 |
205 | Spring 2023 | |||
| MKT 856 | Average Grade - 3.988 Median Grade - 4.0 |
42 | Spring 2021 | |||
| MKT 833 | Average Grade - 3.786 Median Grade - 4.0 |
63 | Summer 2024 | |||
| MKT 881 | Average Grade - 3.925 Median Grade - 4.0 |
53 | Spring 2024 | |||
| PIM 862 | Average Grade - 3.595 Median Grade - 3.5 |
111 | Spring 2024 | |||
| PIM 863 | Average Grade - 3.568 Median Grade - 3.5 |
111 | Spring 2024 | |||
| MKT 300 | Average Grade - 3.969 Median Grade - 4.0 |
16 | Summer 2024 | |||
| MKT 327 | Average Grade - 3.839 Median Grade - 4.0 |
146 | Summer 2024 | |||
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MKT 300 - Managerial Marketing
Analysis and strategic integration of buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Average Grade - 3.969
Median Grade - 4.0
Latest grades from Summer 2024
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MKT 327 - Introduction to Marketing
Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Average Grade - 3.839
Median Grade - 4.0
Latest grades from Summer 2024
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MKT 807 - Consumer Insights
Traditional and emerging research tools that organizations use to capture the voice of the customer. Application of behavioral science research in developing deep understanding of customers that can be used in developing marketing strategies, including segmentation, positioning, branding, advertising, customer satisfaction and loyalty.
Average Grade - 3.964
Median Grade - 4.0
Latest grades from Fall 2022
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MKT 833 - Social Listening & Text Analytics
Outlines how companies apply the disciplines of marketing research to information collected via social media. Focuses on how social listening fits into an organizational structure, and how to properly respond to social media discussions. Also focuses on developing a hands-on familiarity with a range of approaches for analyzing textual data. Includes selecting appropriate methods for a variety of research questions, and using both automated systems and analytic systems tools to analyze textual data.
Average Grade - 3.786
Median Grade - 4.0
Latest grades from Summer 2024
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MKT 856 - Consulting Practicum in Marketing
Classroom and field experience on business consulting; defining scope of work, engagement management, and preparing deliverables.
Average Grade - 3.988
Median Grade - 4.0
Latest grades from Spring 2021
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MKT 861 - Marketing Research Strategy and Analysis
Various topics in marketing research
Average Grade - 3.885
Median Grade - 4.0
Latest grades from Fall 2023
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MKT 877 - Emerging Research Design and Methods
New and emerging research designs and methods. Innovative approaches and techniques that are transforming the marketing research business landscape.
Average Grade - 3.965
Median Grade - 4.0
Latest grades from Summer 2024
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MKT 881 - Qualitative Research
Qualitative research methods for understanding customer and employee needs, desires, and factors inhibiting an organization’s ability to deliver.
Average Grade - 3.925
Median Grade - 4.0
Latest grades from Spring 2024
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MKT 891 - Special Topics in Marketing
Special topics in marketing.
Average Grade - 3.900
Median Grade - 4.0
Latest grades from Spring 2023
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PIM 862 - Customer and Competitor Analysis
Assessment of consumer and organizational buying behavior processes and competitive environments. Competitive strategies and customers' needs, wants, motivations, and behaviors throughout the value-added chain. Application of course concepts to work environment.
Average Grade - 3.595
Median Grade - 3.5
Latest grades from Spring 2024
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PIM 863 - Marketing Systems
Marketing decision making within global, customer, economic, ecological, and competitive environments. Gathering and analyzing marketing information. Developing strategies to guide the organization and operational market plans. Application of course concepts to work environment.
Average Grade - 3.568
Median Grade - 3.5
Latest grades from Spring 2024
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