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Hairong Li (Instructor) - Grade Details

(with breakdown by course)


Hairong Li - All Courses

Average Grade - 3.428
Median Grade - 3.5
2390 total students

Latest grades from Spring 2024

Hairong Li - Overview

Course Number Grade Info Latest Grade Data
ADV 836 Average Grade - 3.570
Median Grade - 3.5
Fall 2016
ADV 456 Average Grade - 3.397
Median Grade - 3.5
Fall 2023
ADV 350 Average Grade - 3.438
Median Grade - 4.0
Spring 2024
ADV 445 Average Grade - 3.569
Median Grade - 4.0
Spring 2024
ADV 846 Average Grade - 3.547
Median Grade - 3.5
Spring 2015
ADV 492 Average Grade - 3.094
Median Grade - 3.5
Summer 2018

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ADV 350 - Advertising Media Planning and Strategy

Introduction to advertising media planning. Characteristics of media, media terminology and calculations. Use of syndicated media research and development of media plans.

Average Grade - 3.438
Median Grade - 4.0
1214 total students

Latest grades from Spring 2024

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ADV 445 - Programmatic Media Buying

Background, processes, and applications of how online advertising and public relations campaigns are planned, booked, optimized, and validated using programmatic tools. Developments and trends in programmatic advertising platform tests and entries into mainstream media channels. Targeted offers, messages, content or ads across paid, owned and earned channels.

Average Grade - 3.569
Median Grade - 4.0
139 total students

Latest grades from Spring 2024

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ADV 456 - Interactive Advertising Strategy

Theory and practice of interactive advertising, e-commerce, Internet advertising, online sales promotion, online public relations, virtual communities, and Internet research. Role of strategy in implementing interactive solutions.

Average Grade - 3.397
Median Grade - 3.5
845 total students

Latest grades from Fall 2023

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ADV 492 - Special Topics in Advertising

Varied topics pertaining to the study of advertising and public relations processes.

Average Grade - 3.094
Median Grade - 3.5
64 total students

Latest grades from Summer 2018

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ADV 836 - Media Innovations

Alternative methods of advertising. Effects of non-traditional advertising strategies on consumers. Theoretical and methodological approaches.

Average Grade - 3.570
Median Grade - 3.5
64 total students

Latest grades from Fall 2016

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ADV 846 - Media Strategy

Planning, execution, and control of media programs. Theory and techniques of budget allocation including marginal analysis, mathematical programming, simulation and game theory.

Average Grade - 3.547
Median Grade - 3.5
64 total students

Latest grades from Spring 2015

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