Forrest Vern Morgeson III - Overview

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IBUS 310 - International Business

International and cross-cultural study of business decisions, enterprises, markets, and institutions. Globalization of industries and firm competitiveness. International business transactions and entry strategies.

Average Grade - 3.936
Median Grade - 4.0
40 total students

Latest grades from Summer 2025

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MBA 891 - Special Topics in Business Management

Current and emerging issues in management. New and changing developments affecting managers.

Average Grade - 4.000
Median Grade - 4.0
12 total students

Latest grades from Fall 2022

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MKT 300 - Managerial Marketing

Analysis and strategic integration of buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.964
Median Grade - 4.0
15 total students

Latest grades from Summer 2025

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MKT 313 - Consultative Selling

Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.

Average Grade - 3.846
Median Grade - 4.0
26 total students

Latest grades from Summer 2025

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MKT 317 - Market Analytics

Descriptive and predictive market analytics. Applications of analytics to real-world business decisions. Assessment and manipulation of large datasets. Application of statistical techniques to convert data into useable information. Communication of findings in a meaningful way.

Average Grade - 3.581
Median Grade - 4.0
31 total students

Latest grades from Summer 2025

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MKT 327 - Introduction to Marketing

Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.614
Median Grade - 4.0
198 total students

Latest grades from Summer 2025

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MKT 460 - Marketing Strategy (W)

Identification and analysis of managerial marketing issues. Integration of marketing concepts and theories through case analysis. Ethical and international applications.

Average Grade - 3.909
Median Grade - 4.0
11 total students

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MKT 806 - Marketing Research for Decision Making

Collection and analysis of marketing research data for marketing decision making. Focuses on marketing research methods for data collection and introductory data analysis.

Average Grade - 3.792
Median Grade - 4.0
340 total students

Latest grades from Spring 2025

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MKT 807 - Consumer Insights

Traditional and emerging research tools that organizations use to capture the voice of the customer. Application of behavioral science research in developing deep understanding of customers that can be used in developing marketing strategies, including segmentation, positioning, branding, advertising, customer satisfaction and loyalty.

Average Grade - 3.913
Median Grade - 4.0
23 total students

Latest grades from Fall 2018

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MKT 816 - Marketing Analysis

Analysis of marketing data from a variety of sources for decision making. Use of statistical software to analyze marketing data. Scanner data, data mining, and web site metrics and analytics.

Average Grade - 3.792
Median Grade - 4.0
61 total students

Latest grades from Spring 2024

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MKT 819 - Predictive Analytics

Advanced quantitative methods for marketing research. Focuses on marketing research for understanding and predicting sales and related marketing variables. Includes multiple regression, logistic regression, time series, and neural network modeling. Emphasis on applications of these techniques using statistical analysis software.

Average Grade - 3.852
Median Grade - 4.0
211 total students

Latest grades from Summer 2024

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MKT 856 - Consulting Practicum in Marketing

Classroom and field experience on business consulting; defining scope of work, engagement management, and preparing deliverables.

Average Grade - 3.818
Median Grade - 4.0
22 total students

Latest grades from Fall 2016

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MKT 861 - Marketing Research Strategy and Analysis

Various topics in marketing research

Average Grade - 3.960
Median Grade - 4.0
296 total students

Latest grades from Summer 2020

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MKT 864 - Data Mining for Marketing

Statistical and computer-based techniques for exploring and understanding very large data arrays in large-scale marketing research projects. Understanding how advanced computer technology, large databases, and statistical methods such as predictive and classification models work together to generate new insights into marketing strategy issues. Emphasis on applications of using statistical analysis software.

Average Grade - 3.978
Median Grade - 4.0
45 total students

Latest grades from Spring 2018

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PIM 862 - Customer and Competitor Analysis

Assessment of consumer and organizational buying behavior processes and competitive environments. Competitive strategies and customers' needs, wants, motivations, and behaviors throughout the value-added chain. Application of course concepts to work environment.

Average Grade - 3.635
Median Grade - 3.5
434 total students

Latest grades from Spring 2023

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PIM 863 - Marketing Systems

Marketing decision making within global, customer, economic, ecological, and competitive environments. Gathering and analyzing marketing information. Developing strategies to guide the organization and operational market plans. Application of course concepts to work environment.

Average Grade - 3.732
Median Grade - 4.0
342 total students

Latest grades from Spring 2023

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