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MKT 807 taught by Forrest Vern Morgeson III (Course & Instructor) - Grade Details
(with breakdown by semester)
Course Title: Consumer Insights
Course Description: Traditional and emerging research tools that organizations use to capture the voice of the customer. Application of behavioral science research in developing deep understanding of customers that can be used in developing marketing strategies, including segmentation, positioning, branding, advertising, customer satisfaction and loyalty.
Fall 2018
Average Grade - 3.913
Median Grade - 4.0