Clay M Voorhees - Overview

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ACC 822 - Information Systems Project Management

Management of information system projects. Management of project scope, time, cost and quality. Optimization of project resources. Planning and control of projects. Program and portfolio management. Consulting issues for effective project management. Waterfall, lean and agile methodologies are discussed.

Average Grade - 4.000
Median Grade - 4.0
30 total students

Latest grades from Spring 2018

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MBA 820 - Marketing Management

Leadership principles in marketing strategy development. Fundamental marketing concepts such as strategic marketing analysis, market segmentation, targeting, and competitive positioning. Problem-solving and market planning. Application of concepts to case analysis.

Average Grade - 3.731
Median Grade - 4.0
143 total students

Latest grades from Fall 2017

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MBA 830 - Marketing Strategy Execution

Executing marketing strategy. Using the marketing decision variables to plan and execute in a competitive marketplace. Fundamental marketing topics such as customer satisfaction, customer loyalty and lifetime value, growth strategies, brand value propositions, new product strategies, brand equity development, marketing communication, pricing, channel relationships, internet marketing, and global marketing. Application of course concepts to case analysis.

Average Grade - 3.801
Median Grade - 4.0
143 total students

Latest grades from Fall 2017

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MKT 300 - Managerial Marketing

Analysis and strategic integration of buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.718
Median Grade - 4.0
347 total students

Latest grades from Spring 2013

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MKT 327 - Introduction to Marketing

Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.

Average Grade - 3.451
Median Grade - 4.0
560 total students

Latest grades from Spring 2012

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MKT 805 - Marketing Management

Strategic and decision-making aspects of marketing functions. Analysis, coordination, execution of marketing programs. Development of strategies and tactics. Segmentation, marketing mix, market response modeling, and ethics in a global context.

Average Grade - 3.786
Median Grade - 4.0
35 total students

Latest grades from Fall 2013

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MKT 810 - Open Innovation Management

Development of new products ideas for service firms and physical good manufacturers using voice of the customer approaches, leveraging ideas from channel partners, and from frontline employees. Fuzzy front end of the innovation process.

Average Grade - 3.793
Median Grade - 4.0
87 total students

Latest grades from Fall 2013

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MKT 820 - New Product Development and Portfolio Management

New product development processes for service firms and physical good manufacturers. Execution of the product development stages and gates with a focus on concept testing, assessing project risks, and business case development.

Average Grade - 3.825
Median Grade - 4.0
20 total students

Latest grades from Fall 2013

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MKT 829 - Digital Marketing

Fundamentals of online marketplace. Analysis of online consumer behavior and corporate digital marketing strategy, including online advertisement, search engine marketing, and social media strategy. Introduction to web analytic tools, online advertising platforms and social media analysis tools.

Average Grade - 3.692
Median Grade - 4.0
177 total students

Latest grades from Summer 2016

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MKT 861 - Marketing Research Strategy and Analysis

Various topics in marketing research

Average Grade - 3.787
Median Grade - 4.0
82 total students

Latest grades from Spring 2016

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MKT 865 - Emerging Topics in Business

Perspectives on new and emerging issues of business administration. Topics vary.

Average Grade - 3.743
Median Grade - 4.0
342 total students

Latest grades from Fall 2017

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MKT 871 - New Product and Service Research

Innovation and new product development. Explicit focus on techniques for researching new product concepts and driving innovation.

Average Grade - 3.864
Median Grade - 4.0
22 total students

Latest grades from Summer 2018

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MKT 890 - Independent Study

Faculty supervised independent study

Average Grade - 3.909
Median Grade - 4.0
11 total students

Latest grades from Summer 2017

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MKT 891 - Special Topics in Marketing

Special topics in marketing.

Average Grade - 3.981
Median Grade - 4.0
54 total students

Latest grades from Summer 2018

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