Mengyan Ma - Overview

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ADV 205 - Foundations of Advertising

Theories, principles and practices of advertising. Account planning; research and creative processes; media channels; preparing written business communications for advertising; using typical software applications.

Average Grade - 3.378
Median Grade - 4.0
1525 total students

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ADV 225 - Basic Skills for Advertising Careers

Theory and practice of preparing written business communications for advertising and utilizing typical software applications.

Average Grade - 3.485
Median Grade - 4.0
715 total students

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ADV 330 - Advertising Management Strategy

Advertising problems from the perspective of managers responsible for solving problems. Identify problems, develop alternative solutions, implement effective strategies, and evaluate proposed solutions.

Average Grade - 3.306
Median Grade - 3.5
381 total students

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ADV 375 - Consumer Behavior

Theories of consumer behavior and their applications to promotions disciplines. Using theories to solve problems and make managerial decisions faced by practitioners in advertising agencies, suppliers, and client side marketing functions.

Average Grade - 3.383
Median Grade - 3.5
294 total students

Latest grades from Spring 2025

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