Marisa Smith - Overview

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ADV 342 - Account Planning and Research

Principles of account planning. Strategic thinking, use of focus groups, and other qualitative and quantitative methods. Applied media research methods, practices, techniques and ethics in media settings.

Average Grade - 3.521
Median Grade - 3.5
685 total students

Latest grades from Spring 2025

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ADV 442 - Digital Analytics

Data collection, analysis and reporting on cross- or multi-channel media analytics in order to inform strategic advertising and public relations decision making. Evaluate impact of integrated communication decisions.

Average Grade - 3.193
Median Grade - 3.5
843 total students

Latest grades from Fall 2024

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COM 803 - Introduction to Quantitative Research Methods

Introduction to quantitative social science research methods and applied analyses for understanding research reports and developing graduate level research projects.

Average Grade - 3.872
Median Grade - 4.0
86 total students

Latest grades from Fall 2024

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JRN 806 - Contemporary Issues in Journalism

Contemporary global challenges, controversies and changing dynamics in journalism and the news media. Obstacles to and opportunities for independent journalism. Journalistic professional practices, standards and ethics.

Average Grade - 3.896
Median Grade - 4.0
24 total students

Latest grades from Spring 2025

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