Kristen Courtney Wilkerson - Overview

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ADV 205 - Principles of Advertising

Principles and practices of advertising in relation to economies, societies, and mass communication.

Average Grade - 3.526
Median Grade - 4.0
652 total students

Latest grades from Fall 2023

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ADV 225 - Basic Skills for Advertising Careers

Theory and practice of preparing written business communications for advertising and utilizing typical software applications.

Average Grade - 3.529
Median Grade - 4.0
1131 total students

Latest grades from Fall 2023

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ADV 330 - Advertising Management Strategy

Advertising problems from the perspective of managers responsible for solving problems. Identify problems, develop alternative solutions, implement effective strategies, and evaluate proposed solutions.

Average Grade - 3.234
Median Grade - 3.5
1461 total students

Latest grades from Fall 2023

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ADV 350 - Advertising Media Planning and Strategy

Introduction to advertising media planning. Characteristics of media, media terminology and calculations. Use of syndicated media research and development of media plans.

Average Grade - 3.219
Median Grade - 3.5
1081 total students

Latest grades from Spring 2019

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ADV 375 - Consumer Behavior

Theories of consumer behavior and their applications to promotions disciplines. Using theories to solve problems and make managerial decisions faced by practitioners in advertising agencies, suppliers, and client side marketing functions.

Average Grade - 3.481
Median Grade - 4.0
120 total students

Latest grades from Spring 2023

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ADV 402 - Public Relations Topics in Advertising

Current topics related to the practice of public relations.

Average Grade - 3.716
Median Grade - 4.0
127 total students

Latest grades from Fall 2022

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ADV 430 - Social Marketing: Strategy and Practice

Use of marketing concepts and tools from sociology, psychology, commercial marketing, and public opinion research to promote individuals' pro-social and health behaviors. Application of strategies that improve quality of life and result in behavioral and societal changes in positive ways.

Average Grade - 3.473
Median Grade - 4.0
60 total students

Latest grades from Spring 2023

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ADV 492 - Special Topics in Advertising

Varied topics pertaining to the study of advertising and public relations processes.

Average Grade - 3.105
Median Grade - 3.5
19 total students

Latest grades from Summer 2020

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ADV 840 - Advertising and Public Relations for Social Impact

Principles and techniques for social impact advertising and public relations campaigns. Emphasis on strategies for non-profit, activist, and political organizations.

Average Grade - 3.984
Median Grade - 4.0
33 total students

Latest grades from Spring 2023

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CAS 842 - Professional Communication Ethics

Ethical responsibilities for industry, community and personal standards. Foundational principles and modern applications of ethics in various communication media, organizational contexts, and across specific cultures and countries.

Average Grade - 3.864
Median Grade - 4.0
214 total students

Latest grades from Summer 2023

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