Julie Beaty - Overview

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ADV 205 - Foundations of Advertising

Theories, principles and practices of advertising. Account planning; research and creative processes; media channels; preparing written business communications for advertising; using typical software applications.

Average Grade - 3.342
Median Grade - 4.0
4503 total students

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ADV 334 - International Advertising

Advertising decisions and consumer behavior. Political systems, literacy rates, new technologies, consumer behavior, and culture. Decision making, strategy, media selection, creative execution and campaign evaluation.

Average Grade - 3.355
Median Grade - 3.5
38 total students

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ADV 402 - Public Relations Topics in Advertising

Current topics related to the practice of public relations.

Average Grade - 3.716
Median Grade - 4.0
127 total students

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ADV 413 - Issues in Contemporary Advertising

Current issues in advertising and related disciplines.

197 total students

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ADV 432 - Advertising Innovations

Emerging media technologies and data analytics systems; audience selection, content delivery, channel selection, data collection, interpretation and application to persuasion.

Average Grade - 3.115
Median Grade - 3.5
14 total students

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ADV 433 - Social Media Video Strategy

Promotional video production focusing on brands or companies. Use of metrics and analytical tools to determine impact of promotional video. Video distribution strategies.

Average Grade - 3.846
Median Grade - 4.0
26 total students

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ADV 442 - Digital Analytics

Data collection, analysis and reporting on cross- or multi-channel media analytics in order to inform strategic advertising and public relations decision making. Evaluate impact of integrated communication decisions.

Average Grade - 3.282
Median Grade - 3.5
245 total students

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ADV 445 - Programmatic Advertising

Background, processes, and applications of how online advertising and public relations campaigns are planned, booked, optimized, and validated using programmatic tools. Developments and trends in programmatic advertising platform tests and entries into mainstream media channels. Targeted offers, messages, content or ads across paid, owned and earned channels.

Average Grade - 3.694
Median Grade - 4.0
90 total students

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ADV 486 - Integrated Campaigns (W)

Development of integrated marketing and advertising campaigns for clients. Creative, media and marketing communication elements.

Average Grade - 3.802
Median Grade - 4.0
316 total students

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ADV 492 - Special Topics in Advertising

Varied topics pertaining to the study of advertising and public relations processes.

Average Grade - 3.669
Median Grade - 4.0
62 total students

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CAS 839 - Media Analytics for Communication Professionals

Media analytics. Application by communication professionals, journalists and advertising and PR professionals.

Average Grade - 3.718
Median Grade - 4.0
56 total students

Latest grades from Spring 2024

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