Elizabeth T Quilliam - Overview

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ADV 275 - Integrated Strategy

Practice in strategic reasoning from institutional and individual perspectives to aid the planning of communication campaigns for industry or nonprofit organizations. Relationship between objectives, strategies and tactics in the fields of advertising, retailing and public relations.

Average Grade - 3.175
Median Grade - 3.5
100 total students

Latest grades from Fall 2011

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ADV 342 - Account Planning and Research

Principles of account planning. Strategic thinking, use of focus groups, and other qualitative and quantitative methods. Applied media research methods, practices, techniques and ethics in media settings.

Average Grade - 3.253
Median Grade - 3.5
1746 total students

Latest grades from Spring 2018

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ADV 492 - Special Topics in Advertising

Varied topics pertaining to the study of advertising and public relations processes.

Average Grade - 3.261
Median Grade - 3.5
44 total students

Latest grades from Spring 2018

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ADV 826 - Advertising and Promotion Management

Planning promotional strategy. Establishing policies for decision-making. Execution and evaluation of advertising and sales promotion programs. Emphasis on case analysis.

Average Grade - 3.651
Median Grade - 4.0
83 total students

Latest grades from Spring 2014

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