MKT 833 - Social Listening and Text Analytics

Marketing research to information collected via social media. How social listening fits into an organizational structure, and how to properly respond to social media discussions. Development of familiarity of approaches for analyzing textual data. Selection of appropriate methods for a variety of research questions, and using both automated systems and analytic systems tools to analyze textual data.

Average Grade - 3.875
Median Grade - 4.0
36 total students

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