Anna Rachel McAlister - Overview

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ADV 330 - Advertising Management Strategy

Advertising problems from the perspective of managers responsible for solving problems. Identify problems, develop alternative solutions, implement effective strategies, and evaluate proposed solutions.

Average Grade - 3.034
Median Grade - 3.0
790 total students

Latest grades from Summer 2018

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ADV 342 - Account Planning and Research

Principles of account planning. Strategic thinking, use of focus groups, and other qualitative and quantitative methods. Applied media research methods, practices, techniques and ethics in media settings.

Average Grade - 3.386
Median Grade - 3.5
277 total students

Latest grades from Fall 2024

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ADV 350 - Advertising Media Planning and Strategy

Introduction to advertising media planning. Characteristics of media, media terminology and calculations. Use of syndicated media research and development of media plans.

Average Grade - 3.409
Median Grade - 3.5
441 total students

Latest grades from Spring 2025

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ADV 375 - Consumer Behavior

Theories of consumer behavior and their applications to promotions disciplines. Using theories to solve problems and make managerial decisions faced by practitioners in advertising agencies, suppliers, and client side marketing functions.

Average Grade - 3.052
Median Grade - 3.5
1813 total students

Latest grades from Summer 2024

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ADV 475 - Advertising and Society

Impact of advertising on society, culture and economy. Representation of minorities, women, and the elderly in advertising; free speech, advertising law, and regulatory organizations; ethical decision making strategies; and advertising's economic role in information, competition, price, and product choice.

Average Grade - 3.039
Median Grade - 3.5
168 total students

Latest grades from Summer 2019

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ADV 826 - Advertising and Promotion Management

Planning promotional strategy. Establishing policies for decision-making. Execution and evaluation of advertising and sales promotion programs. Emphasis on case analysis.

Average Grade - 3.737
Median Grade - 4.0
19 total students

Latest grades from Fall 2012

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CAS 828 - Persuasion Techniques for Working Professionals

Application of scientific principles of persuasion and compliance gaining, persuasive message construction, audience response to persuasion attempts.

Average Grade - 3.768
Median Grade - 4.0
353 total students

Latest grades from Fall 2024

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CAS 829 - Evaluation Techniques for Working Professionals

Basic communication evaluation methods, including the process of evaluation, basics of quantitative and qualitative research methods, understanding elementary data analysis, sampling/recruiting and reporting and disseminating results.

Average Grade - 3.618
Median Grade - 4.0
237 total students

Latest grades from Fall 2021

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