MKT 823 (Course) - Grade Details

(with breakdown by instructor)

Course Title: Applications in Predictive Analytics

Course Description: Advanced quantitative methods for marketing research. Focuses on marketing research methods for enhancing predictive models in marketing research. Includes multivariate statistical methods such as factor analysis, cluster analysis, multidimensional scaling, conjoint analysis, and other approaches. Emphasis on applications of these techniques using statistical analysis software.

• R Dale Wilson

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