Filters
MKT 812 taught by Chen Lin (Course & Instructor) - Grade Details
(with breakdown by semester)
Course Title: Integrated Marketing Communication
Course Description: Concepts, frameworks, and leading-edge practices of integrated marketing communications (IMC), including traditional and digital media. Selection of appropriate media for the target audience and developing effective marketing communication campaigns that enhance the value of the brand.
Spring 2015
Average Grade - 3.962
Median Grade - 4.0