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MKT 327 taught by Ellen Jiamin Lahn (Course & Instructor) - Grade Details
(with breakdown by semester)
Course Title: Introduction to Marketing
Course Description: Buyer behavior, segmentation, positioning, demand analysis, information, pricing, promotion, channels, product policies, and ethics in consumer, reseller, industrial, and service markets.
Summer 2024
Average Grade - 3.839
Median Grade - 4.0