Filters
MBA 830 taught by Ayalla A Ruvio (Course & Instructor) - Grade Details
(with breakdown by semester)
Course Title: Marketing Strategy Execution
Course Description: Executing marketing strategy. Using the marketing decision variables to plan and execute in a competitive marketplace. Fundamental marketing topics such as customer satisfaction, customer loyalty and lifetime value, growth strategies, brand value propositions, new product strategies, brand equity development, marketing communication, pricing, channel relationships, internet marketing, and global marketing. Application of course concepts to case analysis.
Fall 2020
Average Grade - 3.647
Median Grade - 3.5