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ADV 445 taught by Teresa Mastin (Course & Instructor) - Grade Details
(with breakdown by semester)
Course Title: Programmatic Media Buying
Course Description: Background, processes, and applications of how online advertising and public relations campaigns are planned, booked, optimized, and validated using programmatic tools. Developments and trends in programmatic advertising platform tests and entries into mainstream media channels. Targeted offers, messages, content or ads across paid, owned and earned channels.
Fall 2019
Average Grade - 3.654
Median Grade - 4.0